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Public relations activities
are also included under the council activities section of the Service Program.
Serving under the director of council activities, public relations personnel
are charged with the responsibility of keeping the council’s membership
accurately and constantly informed of current and future events. Additionally,
the image of the council must be maintained within the community through
the use of newspapers, radio and television. People deserve to know the
good work your council does. To fulfill these obligations, the public relations
chairman and his committee members must work closely with all Service Program
directors and council officers.
Every council should have
a monthly bulletin for its members. This may be a letter from the grand
knight, a mimeographed paper, a printed folder, booklet or news sheet detailing
the council’s news, programs and business. Such a publication arouses the
active interest of members and keeps them informed. Copies of all bulletins
issued by your council should be forwarded regularly
to the Supreme Council Department
of Fraternal Services, as well as the K of C field agent and general agent
serving your council.
A principal means by which
a council can develop public knowledge of our Order is through the use
of newspapers. Each public relations committee should release regularly
to all local Catholic and community news editors announcements concerning:
Church, athletic, civic, cultural, social, family, fraternal and membership
projects; committee appointments; meetings
and plans; council meeting
programs, speakers, etc.; and international programs of the Order. In some
communities, special promotion opportunities can be found through feature
section articles on the council or Order; fraternal page stories; human
interest items about members; special editions for state council meetings;
and weekly council news columns.
Establish a council homepage
on the Web. Also, regularly consult the Order’s Web site at www.kofc.org
for up-to-date information and news.
• Preparation of a council’s
history is an important form of long-term public relations. Best sources
of historical data are the recorder’s minutes book, listings of council
officers and program chairmen, rosters, newsletters, scrapbooks, etc.
• Utilize the electronic
art version of the Order’s emblem, a personal computer and printer
to create a variety of personalized council stationery.
• Maintain a strong, friendly
and fraternal atmosphere throughout your council and among its members
and families. Make sure new members feel welcome. Offer programs that create
interest, maintain enthusiasm and build pride in membership.
• Sponsor joint programs
with with your Squires circle and with other fraternal groups in your community.
Invite leaders of other fraternal benefit societies or service-oriented
organizations to your council affairs — social, athletic, cultural, etc.
• Begin or revive the practice
of having everyone wear an identification badge during your council meetings
• Include an annual “Recognition
Night” in your council activity schedule.
• Present degree certificates
to the members of each degree class immediately following an exemplification.
• Observe “National Fraternal
Week” held annually in the United States. Urge the mayor or some other
public official to issue a “Fraternal Week” proclamation. Publicize fraternal
activities sponsored by the council.
• Publish annually a council
directory and distribute it to all council members. List contact information
for your council’s K of C insurance agent and make sure he gets a copy
of the directory. Such a directory not only enables members of a council
to become better acquainted with their fellow Knights, but can be used
as a basis for forming “fast-contact” committees or “telephone squads.”
List the current Supreme, state, district and council officers, Service
Program directors in your council, Fourth Degree officers of your local
assembly, and Squires circle counselors and officers. List every member’s
name, address and telephone number and arrange them alphabetically by parish.
You may want to include each member’s occupation, his wife’s name and other
useful information. The inside cover could contain a calendar of the fraternal
• Celebrate Founder’s Day.
March 29 is the anniversary of the day the Knights of Columbus was granted
a charter by the state of Connecticut.
• Fully utilize the council
lecturer when preparing material for the “Good of the Order” section of
a meeting. The grand knight appoints the lecturer to provide suitable education
and entertainment programs for the council. He is responsible for the “Good
of the Order” section of the council meeting. It’s up to him to plan and
present worthwhile programs that will help build meeting
attendance and benefit the
• Invite speakers from your
community to appear in a series of lectures for your members and their
families to discuss the arts and entertainment. Plan demonstrations, exhibits,
movies and talks by educators, artists, musicians, etc.
• Plan an annual Knights
of Columbus Art Festival and feature exhibits by local artists. Award prizes.
• Conduct a “Show and Tell”
program where members and their families can exhibit and discuss their
own handiwork, crafts, collections, etc.
• Urge group attendance
at concerts, operas, musicals or plays.
• Consider open meetings,
the Good of the Order section of business meetings or family events as
opportunities to conduct a film program. Showing a film can be a good way
to add interest and diversity to your events. The Supreme Council Department
of Fraternal Services can provide your council with a listing of various
film titles available to councils.
• Plan council dances in
connection with various holidays — New Year’s Eve, Valentine’s Day, St.
Patrick’s Day, Canada Day, Columbus Day, Thanksgiving, Christmas, etc.
These dances may be formal or informal, depending on council preferences.
• Conduct an annual “Open
House” for members and their families. It can be held in conjunction with
a holiday or at any time of the year. Clean and decorate the council home,
invite your members and families and receive your guests with the council’s
most gracious hospitality. Plan special entertainment — games, dancers
or singers, films, etc.
• Use the occasion of your
council’s anniversary as an opportunity to sponsor varied social
activities. Sponsor a First
Degree exemplification; recognize any members who share the council’s
birthday; show slides or
prepare a photo display of significant events in the council’s past
year or entire history;
exhibit trophies and awards, council scrapbooks, etc.
• Incorporate social events
into your Founder’s Day program — March 29. You can hold a dance,
a community reception, a
banquet, an awards ceremony or any number of Founder’s Day festivities.
• Institute a “Family Night”
possibly on the second Tuesday of each month, or the fourth
Friday of each month or
every Thursday. Encourage council and Squire circle families to participate.
Serve a meal at the event
such as pizza, spaghetti, burgers and hot dogs, etc., and charge a
minimal fee to cover expenses.
Conduct activities for the whole family, such as speakers on the
topics of drugs, pro-life
activities, crime, etc., indoor and outdoor athletic events, board game
competitions and whatever
else you can think of.
• Give blood, the gift of
life. The blood donor program is successful only because so many councils
are participating in this
“fraternity in action” project. Donor ages are 18-66 years and any
healthy person can safely
give blood up to five times a year.
• Sponsor council clubs,
teams, leagues, tournaments and contests for members in:
• Table Tennis • Baseball
• Fishing • Basketball
• Curling • Bowling • Softball
• Volleyball • Hockey •
Hunting • Soccer
• Tennis • Football • Billiards
• Conduct sports clinics
for youngsters in the neighborhood or community. Enlist the support of
former sports stars who
are members of your council or reside in your area.
• Plan an annual group outing
to a professional sports event.
• Consider sponsorship of
teams in Little League, Junior Hockey, Babe Ruth, Pony League, etc.
• Promote competition with
your Squires circle, other Knights of Columbus councils or
• Sponsor sports demonstrations,
exhibits, movies and talks by coaches, officials, players,
• Invite local sports stars
to participate in an annual “Sports Night” for your council.
Vatican Links: FRATERNAL
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